Dr. Djamila Amimer, Founder & CEO of Mind Senses Global, aims to help businesses and organizations apply Artificial Intelligence (AI) and unlock its full potential. She is an experienced business leader and an entrepreneur with a broad range of experiences across AI, machine learning, commercial deals, business strategy, energy, supply chain, shipping & trading, business resilience, and climate change.
What is her story?
Dr. Djamila’s first attempt at applying mathematics to solve real business problems was when she studied Operations Research. She studied a comprehensive range of theories, including optimization techniques, which led Dr. Djamila into the field of artificial intelligence, where she researched fuzzy logic, genetic algorithms, and artificial neural networks for her Ph.D. thesis.
Then Dr. Djamila worked in the energy sector for about 20 years, where she held several roles, including commercial and strategic roles, where she applied her skills to solve business problems in upstream, downstream, shipping & trading, and supply chains.Â
In 2018, Dr. Djamila transitioned to entrepreneurship and founded Mind Senses Global. Where her goal is to help businesses apply artificial intelligence. One key enabler throughout her career journey was the ability to learn quickly and adapt to change.
Dr. Djamila’s idea of taking AI to the next level
“My love for mathematics and problem-solving got me where I am today. At a young age, my parents instilled in me the importance of education and encouraged me to pursue my passion for applied maths. My fascination with personal development and leadership skills has been pivotal in making my transition to entrepreneurship,” says Dr. Djamila.Â
In addition to wanting to serve others, she recognized a market need, which led to the idea. With the lack of AI talents and capabilities, many companies have struggled to apply AI; in fact, many AI projects still need more AI capabilities talent and a robust strategy. “My idea was to use my academic AI background and business experience to help businesses and organizations apply AI and take the business to the next level,” asserts Dr. Djamila.
Dr. Djamila’s early lessons in entrepreneurship
According to Dr. Djamila, “when I transitioned from the corporate world to entrepreneurship, I had to change my mindset, learn to take on several hats and responsibilities, and expand my network. Building your own brand is the biggest hurdle; when you are used to working for top FTSE companies, you take for granted the amount of time and effort needed to build a brand. I am grateful to my mentors who helped me navigate the transition.”
Mind Senses Global: Making AI the Backbone of your Businesses
Mind Senses Global ltd is a boutique Artificial Intelligence management consultancy with a mission to help businesses apply AI. The company offers several services, including AI education, AI strategy, AI tools, and AI investment.
The company offers AI masterclasses and workshops to business leaders to showcase how AI can add value to businesses across different economies and sectors and raise their awareness of AI challenges and opportunities. AI Strategy service is a valuable offer for businesses that want to use AI but need help knowing where to start or which AI projects to undertake. For example, if a client is from banking, Mind Senses Global will conduct a deep dive on AI in financial services and show them how AI is being used in their sector and how they rank compared to their competitors in terms of the use of AI. They will also look at their data, infrastructure, and business strategy; based on that, the company will recommend AI opportunities to gain a competitive advantage and develop an AI road map. The map represents a blueprint AI journey, which includes the starting point, the end goal, and how to get there, together with the milestones along the journey.
“I am passionate about AI education. My primary purpose is to make AI accessible to everyone. Many companies need more AI talents and knowledge, particularly small to medium size organizations,” says Dr. Djamila.
The company also has the techy skills to build AI tools. However, Dr. Djamila is a great believer in not reinventing the wheel. Depending on the client’s business problem, they look into the market to see if existing tools could be used. They will only build AI tools from scratch if they know for sure that there is nothing out there that meets requirements.
AI Investments service benefits investors and VCs wanting to invest in AI companies and startups but need advice on AI trends or help with conducting due diligence. The current AI hype makes it difficult to know whether the claims are true or false.
Impacting the next generation of women
For women entrepreneurs, the challenges are even bigger as they will need to work harder than their male counterparts to cut through the bias and stereotypes that exist in our societies. Several studies have shown that only a small proportion of venture capital funding goes to companies with at least one female founder; the percentage is even smaller for women of color.
“I am honored to be recognized as an influential women entrepreneur and be ranked among AI’s top global thought leaders, but it is also a huge responsibility. The tech sector and the field of artificial intelligence are regarded as too white and too male, so I feel that it is my responsibility and those of my peers to act as role models for women and ethnic minorities,” says Dr. Djamila.
“I am a firm believer in giving back to the communities, so I spend a lot of my time acting as a mentor to several people through different channels, such as the Women in AI network and UCL Innovation and Enterprise Hatchery founders. Work-life balance is challenging, but it is all about priorities and values,” she continues.
Dr. Djamila’s Future Mission
For the first few years, Dr. Djamila was dedicated to building the company’s brand and securing clients. For the next few years, the focus is on growth and partnerships. The medium-term goals are to go beyond the AI management consultancy scope into building an ecosystem and a platform that gives rise to further AI products and solutions.Â
