Apple has approached AI integration in a novel way by putting privacy and personalization first. Deeply ingrained in the latest OS versions, its “Apple Intelligence” improves the user experience across apps and Siri.
In retrospect, it may have been a very wise move for Apple to take its sweet time joining the AI bandwagon. Apple Intelligence, or Cupertino’s version of AI, ties up many loose ends in the first on-device application of artificial intelligence by fully utilizing the “late mover advantage.” According to the tech giant, Apple Intelligence is synonymous with Personal Intelligence, implying that its rendition of AI has a personal context layer that previous iterations of the technology have lacked.
The newest iterations of the operating systems for iPhone, iPad, and Mac are equipped with a feature known as “Apple Intelligence,” which enables users to leverage GenAI support not only in apps but also in various OS components, such as Siri. Since Apple is known for its privacy-conscious products, many of the operations are completed on the device itself, while others require the use of “Private Cloud Compute,” which is carried out on specialized Apple silicon servers. Apple products will also have native access to ChatGPT, but users won’t be required to disclose their identity or have their query logs retained.
What makes it unique from the actions taken by Google or Samsung, then?
Currently, neither company has implemented AI in such a broad way to help with writing across apps or to create an image based on your photos. Apple devices may now prioritize emails and notifications based on your specific context. The preview feature of these emails includes a summary with action points to help you take action.
Although there have been previous image generators available for the iPhone, this is the first time users may create an image using pictures of their friends and family and use it in emails or chats.
Additionally, GenAI elevates on-device image search to a whole new level by enabling users to search using certain queries, such as the color of clothing in a picture. It’s interesting to note that they will also be able to look for information within images and enter it straight into forms when filling out, such as passport numbers.
Is Siri gaining from this AI revolution?
Indeed, Apple has redesigned Siri from the ground up. It’s interesting to note that this is the first intelligent assistant utilized globally. Siri now retains the context of any conversation and can comprehend text input as well. It also holds all of the information about the device you are using, and users can simply ask it how to execute a particular task on the iPad or iPhone. These days, it may truly help with a lot of things while once more maintaining the app’s context.
How safe is Apple Intelligence?
According to Apple, the majority of the questions will be addressed by devices that use Apple technology. Moreover, Private Cloud Compute models operating on servers with Apple silicon will be utilized when it has to harness the capacity of extra servers. Apple won’t have access to the data, not even in these situations.
Apple said that OpenAI won’t be able to observe who uses the system-wide ChatGPT integration or record the query. On the other hand, ChatGPT subscribers who have paid for their membership will be able to link their accounts on the gadget and utilize all of their features. However since OpenAI’s model is being integrated across the system, concerns have already been raised about the extent of information this outside business will be able to view.
