“Leadership Is Not a Title; It’s a Behavior,” says Rebecca Kurian, Vice President of Growth at Entropik Technologies. Rebecca believes that leadership is defined as the ability to take command, guide others, and lead the way. However, influential people who can uplift, encourage, and bring out the best in others are the hallmarks of effective leaders. A leader’s first role is to lead, and trust is the basis of excellent leadership. A leader is not born with a title; rather, a true leader is born when trust has been established on both sides, and the team looks up to him or her for leadership.
Rebecca Kurian is a seasoned B2B marketing leader with over 20 years of experience driving business growth through innovative marketing strategies and visionary leadership. She has worked across various industries, targeting both SMB and enterprise sectors, consistently delivering measurable ROI for organizations of all sizes.
Developing a passion for marketing and growth leadership at an early age
Rebecca Kurian‘s decision to pursue a career in marketing and growth leadership stemmed from her early exposure to marketing and sales at Dell Computers, which laid a solid foundation for her future roles. A pivotal moment came during her tenure at Akamai Technologies, where she significantly exceeded revenue targets and managed multiple teams across regions, solidifying her passion for marketing leadership. Her entrepreneurial venture and subsequent roles at LogMeIn, AppViewX, and Entropik Tech further refined her strategic thinking and leadership skills, driving her commitment to innovative marketing strategies and business growth. Her continuous learning, including education from Harvard Online, underscores her dedication to staying at the forefront of industry trends.
Early age obstacles lead her to success
In the early stages of her career, Rebecca Kurian faced hurdles such as establishing credibility in a competitive industry and managing complex pricing and supply-demand dynamics at Dell Computers. Transitioning to larger roles at companies like Akamai Technologies involved leading multiple teams across regions and consistently meeting high revenue targets, demanding strong leadership and strategic skills, directing her to perfection, and this paves a successful way.
Factors that influenced Rebecca’s life
The most influential factor in her life has been her intrinsic growth mindset and passion for marketing and technology, which is evident in her continuous learning and adaptability. Additionally, working closely with senior leaders, especially in roles at Akamai and Entropik, provided valuable mentorship that shaped her strategic thinking and leadership style.
Entropik Technologies: A Human Insights AI Company
Headquartered in Bangalore, India, Founded in 2016, Entropik Technologies is a Human Insights AI company with products focusing on consumer research, user research, and standalone tech offerings through API/SDK integrations. Their technology stack includes Emotion AI, Behavior AI, Generative AI, and Predictive AI.
Additionally, Entropik Technologies’s AI-powered UX Research platform, Qatalyst, allows you to easily conduct moderated, unmoderated, and task-based research on Concepts, Prototypes, and Live Applications.
Uniqueness of Entropik Technologies
Entropik Technologies is the only company in the world that covers both consumer and user research. Its platform, Decode, provides a wide range of research capabilities, including Quant, Qual, Diaries, Media, and Shopper research, which makes it unique.
“Our mission is to go beyond traditional research by enabling brands to achieve a robust understanding of their consumers and users with our AI-powered research-integrated platform,” says Rebecca Kurian.
Rebecca’s responsibilities as an influential leader
As an influential leader, Rebecca Kurian is responsible for driving business growth through innovative marketing strategies and visionary leadership. Her role involves managing end-to-end marketing operations, product marketing, sales enablement, and business development. She partners with CEOs and co-founders to grow net new revenue, create product growth strategies, and build strong, credible brands.
Rebecca leads cross-functional teams, develops and executes integrated marketing campaigns, and ensures the alignment of marketing efforts with business objectives.
She also focuses on building sustainable and scalable organizations, fostering a growth mindset, and mentoring her teams to achieve measurable ROI and long-term success.
Goals: Anywhere, Anytime
- Continuing to drive business growth through innovative and scalable marketing strategies.
- Building sustainable and scalable organizations.
- Leveraging your extensive experience to create impactful product growth strategies.
- Leading marketing teams to achieve measurable ROI and strong brand presence.
- Fostering a growth mindset within organizations to bring out the best results.
The industry’s leading tools and platforms from Entropik Technologies
“We have transformed consumer and user research with our cutting-edge tools and platforms, empowering teams to build products that truly resonate with consumers. Enhanced Research Efficiency: Our integrated Research Platform ac,” asserts Rebecca Kurian.
Work-life Balancing Mantra
Rebecca Kurian achieves a work-life balance by maintaining a disciplined approach to time management and prioritizing tasks that align with her professional and personal goals. She ensures clear boundaries between work and personal time, leveraging efficient delegation and strategic planning to manage her extensive responsibilities effectively. Rebecca also values continuous learning and personal development, which she incorporates into her routine to stay motivated and balanced. By fostering a supportive team environment and utilizing technology to streamline workflows, she manages to stay productive at work while making time for family, hobbies, and self-care, ensuring a harmonious balance between her career and personal life.
Rebecca’s Inspiring Note for Women to Rise Higher
Every woman leader should embody resilience, a quality that enables them to persevere, adapt, and thrive despite challenges. By embracing their unique perspectives, cultivating self-compassion, seeking continuous learning, and building supportive networks, women can develop resilience skills essential for leadership success. Leading with authenticity, advocating for themselves and others, celebrating achievements, and staying resilient in adversity are key strategies for women to rise higher in leadership. By inspiring and empowering others, women can contribute to creating a more diverse, equitable, and inclusive leadership landscape, breaking barriers, and making a lasting impact on society.
Future Vision
“Our vision is to drive human insights to help scale decision-making by connecting what people think, feel, say, and do with empathy as the foundation,” asserts Rebecca Kurian.
