In the landscape of the UK property market, where the process of moving home is often fraught with delays and uncertainty, Gemma Young has emerged as a leader focused on structural change. As the CEO and Co-founder of Moverly, she is working to address a long-standing issue: the high rate of property sales that fail to reach completion. Her approach is rooted in the belief that providing trusted data at the start of a transaction can fundamentally change the experience for agents, conveyancers, lenders, and other professionals.
From Problem-Solving to Industry Transformation
A consistent focus on the inefficiencies of the property market has defined Gemma Young’s academic and professional background. After more than a decade working on these issues across two different businesses, she identifies “persistence” as a defining trait of her career. This persistence stems from a refusal to accept the statistic that one in three property sales in England and Wales falls through, often at the last minute, after families have already begun planning their lives around a move.
The second pillar of her leadership is “connectivity”. Gemma recognizes that the property market is an ecosystem of various professionals, estate agents, conveyancers, and lenders, who often operate in silos. Moverly was founded in 2022 to act as the connective tissue between these parties by ensuring that verified property data flows seamlessly from the start of the process.
Building Moverly: A Response to Market Friction
Headquartered in London, Moverly was established to solve the “friction” inherent in home moving. The company’s core mission is to replace weeks of uncertainty and repeated document requests with a standardized, data-driven approach. By making information available and trusted early on, Moverly aims to provide professionals with the confidence needed to make faster, more predictable decisions.
Gemma explains that the traditional method of discovering problems halfway through a transaction is a primary cause of delays. Moverly’s technology is designed to ensure that the information required for a transaction is gathered and checked as early as possible. Data indicates that when this technology is used, transactions are twice as likely to reach completion.
Leadership Through Innovation and Collaboration
Gemma credits her real education as happening much closer to home. She says, “My father was a mortgage broker and financial adviser. My mum worked in an estate agency. That definitely influenced both my brother and me, and we both ended up spending time working in the property sector”.
Gemma believes she subconsciously absorbed the intricacies of property transactions early in life, leading to a strong connection with the human stories and the frustrations inherent in them. Her subsequent time as an estate agent provided direct, practical insight into the operational realities of the industry’s systems.
For Gemma, transitioning to Google offered a different perspective, revealing the potential of technology when applied thoughtfully to address genuine issues. This unique combination of experiences proved invaluable. She gained an understanding of the emotional impact of the problem, the practical nature of the industry, and the powerful opportunities technology creates when utilized correctly.
As a leader, Gemma describes her style as “visionary and collaborative”. She views herself as a “convener,” bringing together different parts of the industry to work toward a common standard. This collaborative spirit is essential because, in her view, no single company can fix the property market in isolation. It requires the participation of partners across the industry to adopt new ways of working.
The integration of technology is a central component of this vision. Moverly is built as an AI-native platform, utilizing artificial intelligence to support faster and more informed decisions throughout the property transaction. Young’s focus remains on how this intelligence can help scale the “Digital Sale Ready” standard across the entire property ecosystem.
Navigating Challenges and Driving Change
Like many innovators in traditional sectors, Gemma faces the challenge of driving change in an industry that has long relied on manual processes. Her strategy for overcoming these challenges is grounded in showing, rather than just telling, the value of a new approach. By demonstrating that reliable information leads to better outcomes for everyone involved, she aims to build the trust necessary for widespread adoption.
Gemma’s commitment to this cause extends beyond her own company. She actively works alongside government bodies, industry associations, and other professionals to impact the whole market at scale. This involves advocating for standards that ensure that when a home is listed for sale, the necessary information already exists and is trusted by all stakeholders.
The Future of Moverly and the Property Market
Looking toward 2026 and beyond, Gemma envisions a significant evolution for Moverly. The primary goal for the next two years is to scale the Digital Sale Ready standard. She anticipates a future where the experience of moving home is completely transformed, moving away from a period of high stress and toward a more predictable and exciting life event.
As Moverly continues to expand, Gemma remains focused on the core purpose that drove her to co-found the company: making the property transaction process work for the people it serves. Through a combination of persistent problem-solving and industry-wide connectivity, she is steering Moverly toward a future where “Digital Sale Ready” is the expected standard for every home move.
Gemma Young’s leadership at Moverly represents a fundamental change in the UK property ecosystem. She is effectively tackling the pervasive inefficiencies and high failure rates of traditional home moving by championing persistence and strong connectivity. Her approach is a unique fusion of technical innovation, utilizing AI-native solutions, and deep empathy, rooted in her personal experience of the industry’s frustrations through her family.
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