The marketing professional takes on the new position after a year at Valeo Foods UK, adding experience across brand strategy, consumer-led campaigns and international markets to Grace Foods UK.
Grace Foods UK has appointed Kriti Jhanji as its new Brand Manager, marking another step in her professional journey across the food, retail, hospitality and marketing industries. Jhanji assumed the position in October 2026, bringing with her experience in brand development, strategic marketing and consumer-focused campaigns.
Her appointment comes after a year-long association with Valeo Foods UK, where she further strengthened her understanding of the food industry and brand management. The move positions her to apply her cross-industry experience to the evolving marketing priorities of Grace Foods UK.
A Career Built Across Diverse Industries
Jhanji brings a multifaceted professional background, having worked across several organisations and business sectors. Her experience spans brand strategy, marketing, consumer engagement, campaign development and brand launches, with a focus on building and scaling brands across global markets.
Before joining Grace Foods UK, she was associated with Valeo Foods UK for one year. Her earlier professional engagements include Morrisons Media Group, Marriott International, Third Culture Entertainment Pvt Ltd and MSLGROUP India.
Working across these different organisations has given her exposure to varied consumer markets, business environments and marketing approaches. This breadth of experience adds to her ability to understand brand positioning while developing marketing initiatives that connect with changing consumer expectations.
Taking on a New Chapter at Grace Foods UK
Jhanji joins a company with a diverse portfolio of food and beverage brands and a strong presence in the UK market. Grace Foods UK operates across retail and foodservice channels, serving customers ranging from major supermarket chains and independent retailers to catering businesses.
Its portfolio includes established brands such as Grace, Encona, Dunn’s River, Nurishment, Caribbean Choice, Silk Road, La Mexicana and Rio Pacific. The business focuses on bringing international food flavours and products to consumers while continuing to invest in marketing activities and product innovation.
For a business operating across multiple food categories and consumer segments, brand management plays an important role in maintaining brand identity, strengthening customer relationships and creating meaningful market connections.
Jhanji’s background in consumer-led campaigns, brand launches and strategic marketing offers a combination of experiences relevant to this environment. Her cross-industry exposure also provides a foundation for understanding how brands can communicate their value and remain relevant in competitive markets.
Strengthening Brand Management Expertise
The appointment reflects Jhanji’s continued progression within the marketing and brand management landscape. Moving from Valeo Foods UK to Grace Foods UK also represents continuity in her exposure to the food sector, alongside opportunities to draw on the broader experience she has gained throughout her career.
Her professional journey, spanning media, hospitality, entertainment, communications and food businesses, highlights the value of understanding different consumer touchpoints when developing brand strategies.
As consumer preferences continue to evolve and competition intensifies across the food and beverage industry, companies are increasingly focused on building recognisable brands, creating engaging marketing experiences and developing stronger connections with their audiences.
Jhanji’s appointment adds another chapter to that evolving professional journey, bringing together her experience across multiple industries and her growing involvement in the UK food sector.
With her transition to Grace Foods UK, Kriti Jhanji takes on a new opportunity to contribute to brand development and consumer engagement in an increasingly competitive marketplace.
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