In a more crowded marketplace, today’s brands need to roar louder and achieve more if they capture their target market’s attention. Disruptive technology is an innovation that drives transformation in businesses, consumers, and industries operating, and that can replace the habits of the existing system through its attributes that are measurable and superior. Disruption has existed worldwide for centuries, significantly changing how a current market or industry operates.
In Every span, somebody experiments with a new concept, and that concept achieves the attention of an audience, and a “disruptive brand” is born. A revival of “disruptive marketing” has formed to track the path as companies explore unique innovations and ways of speaking to their audience.
To help you start your journey toward disruption, we’ve compiled a list of the ten most disruptive brands to strike the marketplace through the ages and transform the mode we live in.
- Tesla
What drives Tesla as a disruptive brand? Everything that Elon Musk does for this company takes the quest for another-level technology and sustainability. Tesla has made the automotive industry.
This company has competed in the automotive industry, but Tesla is one of the notable disruptive brands because of its “high-end” backing. It also has open-source patents, which means they’re open for everyone to work with, and this drives Tesla’s transition from the often-secretive companies that choose to retain their engineering achievements under close guard.
- Netflix
Netflix is another example of one of the most disruptive brands in the world. Netflix started as a bland business concept, dispatching out DVDs to buyers who wanted a blockbuster-like experience or exposure without reaching Blockbuster.
Initially, the company targeted people seeking effortless entertainment. Nevertheless, after they noticed some initial success in the marketplace, the founders behind Netflix decided to shift their own identical business cast upside down. They drove away from the tried-and-tested mailing formula and decided to “stream” their media instead. That decision to provide consumers access to stream-able movies and television on their computers and later on television screens indicated that Netflix officially pushed Blockbuster out of business. Currently, numerous people believe that their Netflix account is essential every day.
- Visa
1958 marked the beginning of a significant change in how we spend money. When the Bank of America issued its first credit card, Visa became one of the first disruptive brands in the financial sector. Despite the card’s limited spending limit of $300 and the fact that it only worked in California, it allowed us to spend credit rather than cash.
Credit cards had gone global by 1974 when the marketing department decided to rename the card to something more universal – “Visa” was born.
Visa has almost single-handedly transformed how we buy things as a disruptive brand. With a fast flash of a card, you can instantly buy almost anything you need without worrying about carrying a pile of cash with you wherever you go.
- FedEx
FedEx is another disruptive brand that’s transformed the industry and has permitted the delivery of the concept of “express” mail to the masses. Fred Smith, a founder of FedEx, purchased an aviation firm to change the way mail was transported worldwide. He realized just how difficult it could be to get a package from one place to another in a short span.
The concept of “express mail” delivery was born due to FedEx’s mission to overcome inefficiencies in current shipping practices.
There is something at the heart of many disruptive brands, and FedEx’s innovation happened because one man decided to make a difference.
- Airbnb
A piece without covering disruptive brand examples without a mention of Airbnb is not justified; Airbnb’s resourceful service permits homeowners to lease their apartments and homes out to travellers at a low price.
Airbnb, an established disruptive brand today, since it stepped into the stage in 2008, has acted as a marketplace for universal adventure. More than three million listings exist on the platform today for over 65,000 cities.
- Uber
When you want to reach somewhere fast, and you don’t have time for a train or bus, or your vehicle is not working correctly, you require extra cash for a cab. Taxicab has long been a public transport track in towns and cities. Uber fixed this and made its name one of the world’s most disruptive brands by making travel more affordable and paying less for your trip than a regular cab.
Uber has demanded the upgrade of the gig economy, permitting people to select whether to become a driver or a passenger based on individual needs. You can use your car to make an additional income if you need extra cash. Its transport re-defined.
- BrewDog
BrewDog is a disruptive brand in the alcoholic beverage industry, which is a disruptive company for different reasons than other organizations on this list. BrewDog has obtained numerous market varieties since brewing its first craft beers in 2007.
BrewDog was the exhaust of the industrially brewed larger in the UK and decided to create a difference by shaking up how companies communicate with their customers. These are drinks that capture the vision and make people take notice.
- McDonald’s
You may not believe that McDonald’s is a disruptive concept today. The McDonald’s brand began small, with two brothers preparing fast and delicious burgers in San Bernardino, California. A man named Ray Krok purchased the brothers for $2.7 million.
In today’s world, McDonald’s is the most recognizable brand. In 119 countries, there are golden arches, and dozens of burger and fast-food eateries have popped up in their shadows.
- Walmart
The best disruptive brands make something “accessible” to a broader audience. On the other hand, Walmart made shopping more accessible to the masses by offering the “lowest prices, anytime, anywhere.”
Explicitly designed to give consumers cheaper products, Walmart became one of the most popular stores in America in no time. As the brand expanded, it could discount its products more and more. As a result, around 245 million people visit Walmart weekly to stock up on everything from food items to jeans and t-shirts.
- Virgin
As a disruptive brand, Virgin prides itself on being innovative. Gratitude to the founder’s creative nature, Richard Branson, Virgin has emerged as a disruptive company across a broad range of niches, from air travel to entertainment. Virgin has focused on doing things differently from the beginning, making them a compelling organization. Today, they even have their website dedicated to innovation, called “Virgin Disruptors.”
As Branson accomplishes one objective with his brand, he leaps onto another. Virgin Galactic is pursuing the concept of commercial space travel. With hands in countless pies, it’s no wonder Virgin is one of the world’s most disruptive brands.
- Purple
The brothers “Terry and Tony Pearce” behind the mattress brand Purple carried the industry and twisted it upside down with a new-fashioned mattress developed to deliver best-in-class spinal support at a price everyone can afford.
Purple’s mattress is a disruptive business prototype for this company that could blow you away. Purple uses a direct-to-consumer model instead of licensing to retail stores, which means clients can evade wholesalers, distributors, and retailer mark-ups. Moreover, you can try your mattress for up to 100 nights before requesting a refund.
A brief look at these examples shows how disruptive brands are transforming the world we live in and how they are changing how we do business.
