A $32mn turnaround plan has been approved for UK fashion brand Superdry

Hilco Capital, a reorganization expert, has agreed to provide Superdry with up to £25 million (about $32 million) in fresh funding. The cash will help the struggling company, whose shares have fallen around 44% this year, accelerate its turnaround strategy. This comes after Bantry Bay Capital granted Superdry an asset-backed loan agreement worth £80 million.

The company raised 11 million pounds in a share placement in May, despite its shares falling 44% this year.

According to Superdry, the Hilco facility has a 12-month term with an extension option and a 10.5% interest rate plus the Bank of England base rate on the drawn portion.

Last week, the Bank of England increased its benchmark interest rate by 0.25 percentage points, reaching a 15-year high of 5.25%.

The business said that the Hilco cash will support the execution of its cost-saving and turnaround programs.

The deal adds to its asset-backed credit facility with Bantry Bay Capital Ltd. for 80 million pounds. Early afternoon trading saw a 3.9% decline in the price of Superdry shares.

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