Akasa Air has announced the appointment of Naarayan T V as its new Chief Marketing Officer (CMO), marking a significant step in the airline’s expansion journey. With nearly two decades of leadership experience across leading global organizations, Naarayan will oversee marketing, corporate communications, ESG initiatives, customer experience, eCommerce, customer loyalty, and strategic partnerships at Akasa Air. He will also join the airline’s Executive Committee, playing a key role in shaping its future growth strategy.
Vinay Dube Welcomes Naarayan’s Leadership
Commenting on the appointment, Vinay Dube, Founder and CEO of Akasa Air, emphasized the importance of customer-centricity in the airline’s next phase of growth. He said:
“As we continue to scale, the role of marketing and customer experience will be pivotal in strengthening the Akasa brand and deepening customer trust. Naarayan brings with him a global perspective, proven expertise in transforming brands, and the ability to blend creativity with data-driven insights. His leadership will play an instrumental role in shaping Akasa’s next phase of growth.”
Dube’s statement highlights the strategic importance of this appointment at a time when the Indian aviation industry is witnessing rapid changes and growing competition.
Naarayan’s Vision for Akasa Air
Taking on his new role, Naarayan T V expressed enthusiasm about joining one of India’s fastest-growing airlines. He said:
“I believe great marketing is a perfect blend of art and science, and I am deeply passionate about building customer-first brands and great teams. Akasa Air has already carved a distinct position in Indian aviation with its values-led approach and commitment to service. I am excited to join this journey and look forward to working with the team to create meaningful and memorable experiences for our customers.”
His words reflect a clear focus on innovation, customer trust, and strengthening brand loyalty—values that align closely with Akasa Air’s vision.
A Rich Career Spanning Global Brands
Before joining Akasa Air, Naarayan built a distinguished career across IDFC FIRST Bank, PayPal, Standard Chartered Bank, and HSBC. Over the past two decades, he has earned a reputation for driving brand transformation, customer engagement, and marketing excellence across banking and digital ecosystems. His expertise in integrating creativity with data-driven decision-making is expected to give Akasa Air a competitive edge in a highly dynamic aviation market.
Strengthening Akasa’s Brand in a Competitive Market
Akasa Air, India’s youngest airline, has quickly established itself as a values-led, customer-first carrier. With Naarayan at the marketing helm, the airline aims to reinforce its brand positioning while enhancing customer experience across touchpoints—from booking to onboard service and loyalty programs. His appointment comes at a crucial time as the airline expands its fleet, strengthens its network, and doubles down on digital-first engagement strategies.
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