Amazon’s AI-powered ‘Interests’ feature revolutionizes shopping by curating personalized product recommendations based on user preferences, hobbies, and budget
Amazon has unveiled a game-changing shopping tool powered by artificial intelligence: the ‘Interests’ feature. This AI-driven innovation is designed to enhance the shopping experience by continuously scanning Amazon’s massive inventory for new products that align with your personal interests, price preferences, and hobbies.
Personalized Shopping Prompts Tailored to Your Needs
With ‘Interests,’ you can create highly customized shopping prompts using everyday language, specifying your passions, budget limits, and preferences—from mainstream to niche. Whether you’re searching for “model building kits and accessories for hobbyist engineers and designers,” “brewing tools and gadgets for coffee lovers,” or “the latest pickleball gear and accessories,” this feature works proactively to find products that match your descriptions.
Users can also craft detailed prompts for highly specific needs. For example, you can request, “I’m looking for wall art to decorate my home. I want something abstract or modern made of black metal, not canvas. Maybe a geometric design, minimalist piece. I’m into industrial-style decor that makes a statement—nothing too traditional or painted.” Once entered, ‘Interests’ will continuously scan Amazon’s store and notify you about relevant new arrivals, restocks, and exclusive deals that fit your criteria.
How Amazon’s AI-Powered ‘Interests’ Works
The ‘Interests’ feature constantly tracks Amazon’s inventory, analyzing new product listings in real time. It leverages large language models (LLMs) to translate everyday language into searchable queries, ensuring that recommendations align with your requests. For instance, if you type “travel-friendly skincare products from premium brands,” the AI understands and translates “premium brands” into specific high-end names in the skincare category, surfacing the most relevant products.
By working behind the scenes, ‘Interests’ eliminates the hassle of frequent searching, providing you with a personalized shopping feed filled with items that match your evolving preferences. Whether it’s the latest camera lens, a newly released golf club, limited-edition artist merchandise, or exclusive sports gear, ‘Interests’ ensures you stay ahead of the curve.
How to Use Amazon’s ‘Interests’ Feature
- Open Interests:Launch the Amazon Shopping app, tap the ‘Me’ tab, then select ‘Interests.’
- Create New Interests:Tap ‘Get Started’ and describe what you’re looking for in detail, such as “Innovative kitchen tools and cookbooks to level up my cooking.” Multiple prompts can be created for different shopping needs.
- Let Interests Work for You:Once your prompt is saved, Amazon’s AI will continuously search for matching products and notify you when new items become available.
- Update Your Interests Prompt:If your preferences change, edit your prompt using the ‘pencil’ icon. Add specifications like color, material, or price range, refining searches for even better recommendations.
Availability and Future Rollout
Currently, the ‘Interests’ feature is available to a select group of U.S. customers using the Amazon Shopping app (iOS and Android) and the mobile website. A broader rollout is expected in the coming months, expanding access to more U.S. shoppers. Customers can check if they have access by navigating to the “Me” tab in the app and looking for the “Interests” button.
The Future of AI-Powered Shopping
‘Interests’ is just one of Amazon’s many AI-driven innovations aimed at making shopping faster, easier, and more enjoyable. Alongside tools like Rufus, AI Shopping Guides, and AI-powered review highlights, Amazon is continuously refining its generative AI capabilities to simplify product discovery and purchasing decisions.
As AI continues to revolutionize e-commerce, ‘Interests’ stands out as a powerful tool, helping customers find exactly what they need with minimal effort. By integrating AI-driven recommendations and intuitive search capabilities, Amazon is reshaping online shopping, making it more convenient, personalized, and engaging than ever before.
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