News Highlights
- Samsung may integrate Bixby, their voice assistant, with generative AI.
- Samsung Bixby is integrated into all of the company’s products, including its appliances and wearables.
- Samsung, like many other smartphone manufacturers, wants to incorporate more sophisticated AI technologies into their products.
As the South Korean firm attempts to improve the attractiveness of its gadgets, Samsung may include generative artificial intelligence technology into its voice assistant Bixby, a top manager at the company revealed.
In 2017, Bixby made its debut alongside the Samsung Galaxy S8 smartphone. Among the features provided by the software were restaurant recommendations and real-time translations.
However, voice assistants have generally relied on users asking queries and receiving answers rather than being more conversational.
Since the release of OpenAI’s ChatGPT and its competitors, chatbots have become more sophisticated and capable of handling far more complicated inquiries. These modern chatbots are an example of generative artificial intelligence (AI), which lets users ask questions and receive text, image, and now video responses in return.
Samsung Bixby is integrated into all of the company’s products, including its appliances and wearables. According to the company, it’s an essential tool for consumers to manage their home electronics.
Bixby does not yet have ChatGPT’s capabilities.
Samsung, like many other smartphone manufacturers, wants to incorporate more sophisticated AI technologies into their products. The business unveiled its newest S24 line of smartphones along with additional features powered by Galaxy AI. One feature that allows users to look for something on Google without having to switch apps is the ability to circle things on their displays.
The tech behemoth wants to use Bixby to enhance its AI.
Consequently, Bixby has been a crucial voice assistant for Samsung—not just for its mobile devices but also for its TVs and digital appliances. Thus far, it has served as the primary voice assistant, according to Won-joon Choi, executive vice president of Samsung’s mobile division.
According to Choi, “I think we need to redefine the role of Bixby with the emergence of generative AI and LLM (large language model) technology so that Bixby could be equipped with generative AI and become smarter in the future. This will “enable a more natural conversation and to work out an interface that supports the Samsung products in our ecosystem.”
Choi stated that Samsung is “working so hard” to create generative AI features for Bixby, but she did not provide a timeframe for when they may be available.
Samsung is concentrating on this technology at a moment when investors are closely examining what generative AI will bring from Apple. At its yearly developers’ conference, WWDC, scheduled for June, Apple is likely to highlight AI technologies across a number of its devices.
