A possibility of $8–$12 billion by 2030 may exist in the Indian short-form video market monetization, according to research released.
According to research by Redseer Strategic Consultants, the market for short-form video in India might grow to $8–12 billion by 2030. Indian apps now stand up well to international short-form apps and lead in content depth in three of the top five content genres, with notable variations in offers around music/dance and dialogue/acting content. Reports reveal that in the survey, Indian short-form video applications now compete with global companies on the scale and have comparable levels of engagement. Also, it predicted that by 2028, influencer marketing spending might reach $3.5 billion.
According to the analysis, marketing expenditures on influencers would increase from $0.35 to $0.4 billion to $2.8 to 3.5 billion in 2028.
The majority of interactions between companies and influencers currently take place through intermediary agencies, which could be a better and more effective approach, according to Mohit Rana, Partner, Redseer Strategic Consultants.
“A technologically capable, available, and scalable solution is required.
Marketplaces for creators can close this gap,” he continued.
To improve customer engagement and increase sales, short-form video platforms and e-commerce platforms worldwide are increasingly emphasizing video commerce.
In India, the market for short-form video platforms is estimated to account for 40% of the $8–11 billion industry for video commerce by 2030.
In addition, the survey revealed that Hindi, English, and other regional languages are the most frequently used languages for content consumption in metro and tier 1 cities.
It also noted the growth of creative marketplaces on user-generated content (UGC) platforms, which may eventually act as a hub for connecting creators and marketers.
As a platform for creators to display their work and for brands to identify appropriate creators to collaborate with, this may be advantageous for both creators and brands.
The report also mentioned the $1.7 billion revenue forecast for virtual gifting on short-form video platforms in India by 2030.
