Comscore has announced the appointment of Jackelyn Keller as its new Chief Marketing Officer (CMO), marking a pivotal step in the company’s journey toward redefining media measurement. Keller takes over the role from Tania Yukia, who left in 2023 after successfully steering the brand toward a focus on the future of media metrics.
With a wealth of expertise in linear TV, streaming, digital and programmatic advertising, product marketing, and revenue strategy, Keller is well-equipped to drive innovation at Comscore. Her impressive career includes roles such as Global Head of Product Marketing at Quantcast, where she honed her skills in demand-side platform (DSP) marketing, and Head of Market Intelligence and Global Product Strategy at Samsung Ads, where she contributed to launching Samsung’s DSP.
Jon Carpenter, Comscore’s CEO, expressed confidence in Keller’s leadership, stating, “Jackelyn’s background in operations, product, and revenue strategy, paired with her exceptional talent for positioning and creating accessible branding, exemplifies our unwavering commitment to empowering our clients in this rapidly evolving media landscape.”
Since September, Keller has played a key advisory role for Comscore, helping shape its positioning, creative strategy, and marketing efforts. She has also spearheaded innovative initiatives like Comscore Data Divas and Barbershop, Beauty, and Local Buzz.
In her new role, Keller is eager to lead Comscore’s efforts in shaping the “measurement playbook for streaming, local, and national measurement.” Her appointment underscores Comscore’s dedication to staying ahead in the rapidly changing media landscape.
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