Dame Carolyn McCall DBE joins The Marketing Society as President in 2025, bringing leadership from ITV, easyJet & Guardian Media Group
The Marketing Society welcomes ITV’s CEO as its new President.
The Marketing Society, a leading global community of marketing leaders, proudly announces the appointment of Dame Carolyn McCall DBE as its new President, effective January 2025.
This milestone appointment comes as the Society marks its most successful year in its 65-year history, with record membership growth and an expanding international presence. As the CEO of ITV, Dame Carolyn brings a wealth of leadership experience across media, aviation, and broadcasting, having previously held transformative roles at Guardian Media Group, easyJet, and ITV.
Her appointment—the first CEO in this role in many years—highlights the increasing strategic importance of marketing in driving business success. Dame Carolyn’s commitment to championing the marketing profession at the highest level reinforces its vital role in building strong brands and thriving businesses.
As a global hub for marketing leaders, The Marketing Society continues to empower professionals to unlock their full potential and shape the future of the industry.
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