Droga5 appoints Cristina Reina as Chief Creative Experience Officer for New York and the Americas, strengthening leadership across creative and experiential innovation.
Droga5 has announced the appointment of Cristina Reina to the newly created role of Chief Creative Experience Officer for New York and the Americas, marking a significant leadership move as the agency prepares for its next phase of growth.
The appointment was shared by Droga5 via LinkedIn, highlighting Reina’s reputation as a globally respected creative leader known for seamlessly blending craft, experience, and technology to deliver work that resonates with modern audiences. She is set to take on the role in the new year.
Prior to joining Droga5, Reina served as Chief Experience Officer, US, at Leo, where she played a pivotal role in shaping integrated brand experiences and elevating creative standards across platforms. Her career spans leadership positions where she has consistently driven culture-shaping ideas and innovative storytelling.
Commenting on her new role, Reina expressed enthusiasm about contributing to Droga5’s evolving vision and collaborating closely with Accenture Song. She also acknowledged the trust placed in her by David Droga, calling the opportunity both an honor and a catalyst for future innovation.
Widely recognized for her bold creative thinking and meticulous execution, Cristina Reina has built a reputation for redefining how brands connect with people. As Partner and Chief Creative Officer at Quality Experience, she has championed creativity without compromise—delivering work that challenges conventions while remaining deeply effective.
With this appointment, Droga5 reinforces its commitment to creative excellence and experiential innovation across the Americas, positioning the agency to lead at the intersection of culture, technology, and brand storytelling.
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