Funstop Games, a homegrown leader in the casual gaming industry, has announced the successful closure of a $5 million Series A funding round. The investment, spearheaded by 360 ONE Asset, also saw significant participation from InfoEdge Ventures, which chose to double down on its initial investment in the company.
Chinmaya Sharma, Partner at InfoEdge Ventures, expressed confidence in Funstop Games’ potential, noting the company’s impressive ability to create viral gaming titles even after transitioning to a self-publishing model. “Our decision to increase our stake in Funstop Games speaks volumes about our trust in the team and their capacity to deliver innovative, high-impact games. It’s also exciting to witness their growing popularity, not only within India but also among the Indian diaspora globally,” Sharma commented.
The new funding will be directed towards enhancing Funstop’s game development capabilities, strengthening its advertising technology infrastructure, and expanding its portfolio of games. This strategic investment aligns with Funstop’s broader goal of deepening its footprint in the casual gaming market and developing new, engaging titles that resonate with a global audience.
Prashanth Vijay, Co-Founder of Funstop Games, highlighted the significance of 360 ONE Asset’s involvement, noting that the firm’s expertise in scaling businesses and understanding of the gaming ecosystem would be instrumental in driving Funstop’s global ambitions. “With 360 ONE Asset on board, we are looking to expand aggressively across diverse gaming genres while doubling down on the enormous growth opportunity within India,” Vijay said. “Their support provides us with the tools and knowledge to rapidly scale and succeed in a competitive international market.”
Funstop Games is perhaps best known for its wildly successful Shri Ram Mandir Game, which has accumulated over 25 million downloads and is credited with creating a new niche in gaming—what the company refers to as “spiritual gaming.” The game’s success marks a significant milestone in Funstop’s journey, demonstrating the potential of culturally resonant content to attract millions of users.
Tamesh Sharma, Co-Founder of Funstop Games, emphasized the company’s commitment to pushing India’s gaming industry onto the global stage. “India’s gaming sector is poised for international recognition, and with this investment, we are better equipped to scale our operations and bring distinctly Indian narratives to a global audience,” he said. “This funding allows us to expand our game portfolio, invest in technology, and further develop the ecosystem we’ve built around our titles.”
The investment also underscores the growing confidence in India’s gaming sector, which is rapidly becoming one of the most dynamic and promising markets for digital entertainment worldwide. Abhishek Nag, Fund Manager at 360 ONE Asset, praised Funstop Games for being at the forefront of this transformation. “We strongly believe that Funstop is uniquely positioned to capitalize on the explosive growth of domestic gaming consumption. As one of the most vibrant and fast-evolving sectors in India, the gaming industry is set to experience tremendous growth in the coming decade, and Funstop is at the center of this evolution,” Nag stated.
With this funding, Funstop Games is now well-positioned to continue its upward trajectory, crafting new gaming experiences that blend Indian culture with global appeal while capitalizing on the dynamic opportunities within the gaming industry.
