Google has announced the second edition of its “Google for Startups Accelerator: Apps” program, aiming to support 20 Indian startups in integrating artificial intelligence (AI) into their applications. This initiative, backed by Google Play and in collaboration with the MeitY Startup Hub, offers a three-month, equity-free accelerator program designed to equip startups with advanced AI tools, expert mentorship, and personalized guidance from Google’s engineers and researchers.
Program Overview
The “Google for Startups Accelerator: Apps” program is tailored for Indian startups that are either already utilizing AI or are keen to incorporate AI technologies into their applications. Eligible startups must have a published app on the Google Play Store, be incorporated in India, and have secured funding between the Seed and Series A stages.
The accelerator aims to connect startups with the best of Google’s products and people, empowering them to scale their apps toward success. Participants will receive mentorship and support in areas such as AI/ML, Cloud, UX, Android, Web, Product Strategy, and Growth. The program includes deep dives and workshops focused on product design, customer acquisition, and leadership.
Support and Benefits
Selected startups will benefit from:
- Expert Mentorship:Access to seasoned entrepreneurs, Google engineers, and product specialists for personalized guidance.
- AI Integration Support:Tools, APIs, and insights from Google’s AI teams to enhance app functionalities.
- Design and UX Assistance:Improving app usability and user engagement through expert advice.
- Custom Reports:Performance insights and user growth diagnostics to optimize app performance.
- Security and Policy Guidance:Ensuring compliance with Play Store and Android requirements.
Application Process
Applications for the program are open until May 15, 2025. The program will commence in July with a week-long boot camp, followed by the three-month accelerator. During the application period, Google will host virtual open forums every Thursday to address queries and provide more information about the initiative.
Impact of the First Edition
The inaugural edition of the program witnessed significant advancements among participating startups in technology development, design, and user engagement. The hands-on mentorship and access to Google’s resources played a pivotal role in these achievements.
Testimonials
Paula Wang, Managing Director of APAC Partnerships at Google Play, expressed enthusiasm about the program:
“The startup ecosystem in India has always been a source of huge motivation and excitement for us at Google Play, and we’re looking forward to accelerating the next class of AI-powered app-based startups in India.”
Looking Ahead
Google’s “Google for Startups Accelerator: Apps” program underscores the company’s commitment to fostering innovation within India’s startup ecosystem. By providing AI-focused tools, mentorship, and resources, the initiative aims to empower startups to enhance their applications, improve user experiences, and achieve scalable growth. Interested startups are encouraged to apply before the May 15 deadline to take advantage of this opportunity.
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