Seoul, South Korea – August 19, 2025 – Chagee, the modern tea beverage brand that is rapidly expanding across Asia, has appointed Junghee (Julie) Kim as Head of Marketing for South Korea. The appointment, announced by Eugene Lee, Chief Marketing Officer for APAC at Chagee, reflects the company’s commitment to strengthening its presence in one of Asia’s fastest-growing beverage markets.
Junghee Kim brings a wealth of experience in brand building, consumer engagement, and digital marketing, having worked with leading global brands including McDonald’s and Unilever. Known for her innovative strategies, she has successfully connected international lifestyle brands with South Korean consumers through impactful campaigns.
“I’m pleased to welcome Junghee (Julie) Kim to the CHAGEE family as Head of Marketing for South Korea,” said Eugene Lee, CMO, APAC. “She will be an invaluable asset as we plan towards the future, and I’m excited to be working closely with her once again, now in a different brand and capacity.”
As Head of Marketing, Kim will focus on driving market strategy, expanding brand awareness, and building deeper connections with consumers. Her role will also include spearheading innovative campaigns and ensuring Chagee remains aligned with evolving customer expectations.
Expressing her excitement, Junghee Kim shared: “I am truly honored to join Chagee at such a pivotal stage of its journey. Tea culture is evolving in South Korea, and I look forward to blending Chagee’s global identity with local tastes to create meaningful experiences for our customers.”
Kim’s appointment further strengthens Chagee’s leadership team as the brand continues its Asia-wide expansion. With her background in long-term and short-term strategy development, menu and product innovation, and consumer-driven marketing, she is expected to play a key role in positioning Chagee as a preferred lifestyle tea brand in South Korea.
This move underlines Chagee’s commitment to investing in top talent to fuel sustainable growth. With Junghee Kim at the marketing helm, the company is set to further enhance its footprint in South Korea’s competitive beverage industry.
Read more : Building Bridges: From Storytelling to Strategy – The Rise of the Authorpreneur
