Hershey, PA – [July 2025] — In a bold leadership move set to steer the future of one of America’s most iconic confectionery brands, The Hershey Company has officially appointed Kirk Tanner as its new President and Chief Executive Officer. Tanner, a seasoned leader with decades of experience in global business strategy and consumer goods, stepped into the role following the retirement of former CEO Michele Buck.
With this appointment, Hershey is signaling its commitment to sustained innovation, operational excellence, and global growth. Kirk Tanner brings a proven leadership track record, most recently serving as the CEO of PepsiCo Beverages North America (PBNA), where he successfully led the transformation of one of the beverage industry’s largest portfolios. Over his 30-year career at PepsiCo, Tanner held several senior roles across operations, sales, and customer management — giving him a comprehensive view of consumer trends and business scalability.
“We are thrilled to welcome Kirk Tanner to The Hershey Company,” said Hershey Board Chair. “His vision, energy, and deep understanding of the consumer packaged goods industry make him the ideal leader to take Hershey into its next phase of growth.”
Tanner’s appointment comes at a time when Hershey is expanding beyond its legacy chocolate and candy roots. Under his leadership, the company is expected to accelerate its foray into better-for-you snacking, digital transformation, and global brand positioning — aligning with evolving consumer preferences and emerging markets.
“I’m honored to join The Hershey Company — a business that has inspired joy and shared moments for over a century,” said Kirk Tanner. “Together with our talented team, I look forward to building on the company’s incredible heritage, driving innovation, and unlocking new growth opportunities around the world.”
A Strategic Shift in Leadership
This leadership transition is not just about continuity, but transformation. Kirk Tanner’s operational acumen and strategic mindset will be critical as Hershey navigates challenges such as inflation, shifting consumer behaviors, and rising competition in the snacking sector.
Tanner also brings a people-first approach to leadership — a trait that aligns well with Hershey’s purpose-driven culture. Known for his collaborative style and results-driven strategies, Tanner is expected to reinforce the company’s values while strengthening global partnerships and accelerating sustainability goals.
What This Means for the Industry
Industry analysts see this as a pivotal moment for Hershey. The appointment of a leader with a deep background in beverages and snacks signals potential diversification. As consumers increasingly seek convenience, health-conscious options, and digital engagement, Tanner’s cross-sector experience is seen as a significant strategic advantage.
From classic Hershey’s bars to protein snacks and international expansion, the road ahead looks promising under Kirk Tanner’s stewardship.
About The Hershey Company
Founded in 1894, The Hershey Company is one of the world’s largest chocolate manufacturers. Known for brands like Hershey’s, Reese’s, Kit Kat, and SkinnyPop, the company has been at the forefront of delivering sweet moments of goodness to consumers globally.
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