Los Angeles, California, United States — October 2026: Gap Inc., the global specialty apparel company behind Gap, Old Navy, Banana Republic, and Athleta, has appointed Marianna Tsyrkina as Senior Director – Organizational Change Management, Product to Market Transformation. In her new role, Tsyrkina will lead organizational change management for the company’s AI-powered Product to Market transformation, helping teams adapt to new technologies, evolving workflows, and changing business processes.
With more than 22 years of professional experience spanning organizational change management, talent development, organizational effectiveness, human resources strategy, and business transformation, Tsyrkina brings extensive expertise in guiding enterprise-wide change and strengthening organizational capabilities.
Her appointment expands her leadership responsibilities at Gap Inc., where she previously held senior positions in talent management and organizational effectiveness.
Leading AI-Powered Product Transformation
In her new position, Tsyrkina will focus on the organizational and workforce changes associated with Gap Inc.’s AI-powered Product to Market transformation. The initiative aims to evolve how teams develop products, collaborate, and make decisions by incorporating AI-enabled capabilities into business processes.
Her responsibilities will include helping leaders and employees adopt new ways of working, build relevant skills, and navigate organizational change while preserving the role of human creativity in product development.
The role brings together technology adoption, workforce readiness, leadership alignment, and organizational transformation. Tsyrkina’s experience in change management and talent strategy will support the company’s efforts to prepare its workforce for evolving product development and commercial processes.
Expanding Leadership Responsibilities at Gap Inc.
Before taking on her new role, Tsyrkina served as Senior Director – Talent Management & Organizational Effectiveness at Gap, following nearly three years as Director – Talent Management & Organizational Effectiveness.
Across these positions, she led talent strategy for the Gap brand, overseeing performance management, talent development, succession planning, and employee career growth. She also partnered with business leaders to integrate organizational effectiveness into transformation initiatives and establish scalable talent practices aligned with business priorities.
These responsibilities strengthened her experience in connecting workforce development with organizational performance, preparing her for a broader mandate focused on enterprise transformation and AI adoption.
Talent and Organizational Leadership at Disney
Before joining Gap Inc., Tsyrkina spent approximately six years at The Walt Disney Company, holding senior roles across Disney Media & Entertainment Distribution and Disney Parks, Experiences and Products.
Her responsibilities included performance management, talent and succession planning, organizational design, leadership development, and change management.
During her tenure, she led career development initiatives for a global business comprising approximately 18,000 employees, including the launch of a career coaching platform serving more than 11,000 employees. She also contributed to organizational integration activities associated with Disney’s acquisition of 21st Century Fox.
This experience provided exposure to large-scale organizational change, workforce integration, and talent development across complex business operations.
Consulting Experience in Organizational Transformation
Earlier in her career, Tsyrkina served as Senior Organizational Development Consultant at Southern California Edison for approximately two and a half years. She supported operational excellence, organizational design, and change management initiatives within the utility sector.
Before that, she spent approximately five years at KPMG US as Manager – People & Change Consulting, leading organizational transformation assignments involving operating model integration, workforce strategy, and change management. Her projects included organizational integration initiatives for Northrop Grumman and finance transformation activities for Toyota North America.
She also worked as an Organization & Change Consultant at Deloitte Consulting, contributing to communications, change management, and integration planning for major corporate transactions.
Building a Foundation in Human Resources
Tsyrkina began her professional career as an Organizational Development Analyst at AECOM Technology Corporation, where she spent approximately three years supporting HR integration, organizational development, and employee benefits initiatives.
Her career progression across AECOM, Deloitte Consulting, KPMG, Southern California Edison, Disney, and Gap Inc. reflects a shift from organizational development and consulting into enterprise talent leadership and business transformation.
She holds a Master of Science in Human Resources Management from the State University of Management and a Professional Designation in Human Resources Management from the University of California, Los Angeles (UCLA).
Supporting Gap Inc.’s AI-Enabled Business Evolution
Tsyrkina’s appointment brings together her experience in organizational change, leadership development, workforce strategy, and transformation execution. As Gap Inc. advances its AI-powered Product to Market transformation, her role will focus on helping employees and leaders adapt to new technologies and operating practices.
By aligning organizational readiness with technology adoption and business priorities, her work will support the company’s broader efforts to modernize processes while maintaining the human capabilities essential to creativity, collaboration, and product development.
About Gap Inc.
Gap Inc. is a global specialty apparel company with a portfolio of clothing and lifestyle brands, including Old Navy, Gap, Banana Republic, and Athleta. Founded in 1969, the company develops and markets apparel, accessories, and related lifestyle products for men, women, and children.
Its products reach consumers through company-operated stores, franchise locations, and e-commerce platforms across international markets. Gap Inc. focuses on brand development, consumer experiences, retail innovation, and operational transformation while emphasizing its commitments to employees, communities, and environmental responsibility.
