New York, September 2025 – Landor, WPP’s leading brand consultancy, has announced the appointment of Marina Ammirato as Managing Director of its New York office, marking a strategic move to strengthen its presence in the U.S. market. Reporting directly to Nicky Bell, President of the Americas, Ammirato will focus on accelerating Landor’s growth across design, experience, governance, and measurement—key pillars of modern brand transformation.
Bell emphasized that today’s most resilient businesses are built on differentiated brands that withstand market volatility while fueling long-term growth. In her words, Ammirato is “a culture builder and a commercial driver in equal measure. With her strategic background and deep client expertise, she knows how to turn big ambition into business transformation.”
Ammirato brings a wealth of industry leadership to Landor. Most recently, she served as Executive Director at Wolff Olins, where she spearheaded growth and client engagement initiatives across the U.S. Before that, she spent over 14 years at Redscout, ultimately serving as Chief Client Officer, where she led high-profile strategy engagements for global brands.
Speaking on her new role, Ammirato said: “Landor is redefining the role of brand in business—shifting it from the margins to the very center of company strategy. I’m thrilled to help shape this transformation and partner with clients to unlock meaningful growth.”
Landor’s global portfolio boasts collaborations with The New York Golf Club, Syensqo, Kellogg’s, and Lobos 1707, showcasing its ability to deliver impactful brand strategies across diverse industries. With Ammirato at the helm in New York, the consultancy is expected to further expand its influence, helping businesses leverage the brand as a strategic growth engine.
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