Meta is introducing new AI-powered tools for creating advertisements that can create picture variations and text overlays for Facebook and Instagram ads automatically.
Facebook and Instagram’s parent company, Meta Platforms, announced on Tuesday that it was adding features to its generative AI advertisements suite that allow users to automatically build versions of photos and add text on top of them.
Executives at a press conference announced that the tool will launch in test form without the watermarks that the social media business applies to all photographs created by its user-facing Meta AI helper, which it has hailed as a crucial safety element.
Head of Meta’s monetization John Hegeman stated that the firm was still figuring out how labeling for advertisements would function and that by the time the tool is released globally, which is probably not too far away from now, they would have shared guidelines.
The news is made at a time when Meta is investing billions of dollars in the development and maintenance of its generative AI models to persuade marketers that automating the creative portions of their campaigns would provide a greater return on investment.
In February, rival digital advertising behemoth Google revealed a comparable AI advertising tool extension. Google announced that advertisements made using its products would be branded by its AI research division, DeepMind, using the SynthID watermarking technology.
Advertisers can input photographs of their products and use Meta’s image-generating tool to create variations of those images, such as reorienting the products or showcasing users in other environments.
Additionally, it introduces the ability to immediately overlay text onto created images and broadens the range of text-generation options for headlines and key selling points.
To customize the picture versions, the business announced that it will allow advertisers to enter text prompts in the upcoming months.
Advertisers running ads in regulated industries like politics will not be allowed to use the goods, the same as with previous generative AI tools.
Advertisers have been more cautious about the newer generative AI tools, but they have jumped at the chance to use AI ad technologies that automate the placement of their campaigns in front of various user demographics.
Several brands have voiced concerns regarding the way tech companies would use the photographs they submit to enhance the models. They are concerned that their trademarks or other intellectual property may end up appearing in images shot by others.
