Nesma Bensalem, Founder & CEO of WeCare Impact, is a creative social entrepreneur, system designer, and advisor. Her mission is to harness the power of creativity, technology, and community to drive meaningful sustainable change and help organizations and individuals tackle pressing social, environmental, and economic challenges.
“At WeCare Impact, our core values—purpose, innovation, inclusivity, collaboration, and creativity—form the foundation of our organization. We are dedicated to making a positive impact through creativity, technology, and community,” assures Nesma.
Nesma’s leadership journey: Behind the scenes
Nesma’s leadership journey has been shaped by diverse experiences and a deep passion for storytelling. Growing up in Algeria, France, Ivory Coast, Senegal, and the US, Nesma was immersed in diverse cultures. This multicultural upbringing, coupled with her love for reading and philosophy, highlighted the profound impact of stories on shaping perceptions and relationships. As a global citizen, she always felt compelled to use her skills to foster deeper connections among people across lands and cultures.
High impact change: The power of influence
Nesma’s mother is the greatest influence in her life. Despite wars, international relocations, and moving across continents as a single parent, she broke barriers by becoming the first woman from the Middle East and North Africa to serve on the Board of a multilateral financial institution. From her, Nesma learned resilience, compassion, and the importance of striving to make the world a better place.
“Her work as a development economist in Africa exposed me to key issues. By age eight, I wrote my first UNDP article; she helped shaped my worldview and
commitment to making a positive impact. She nurtured my creativity and intellect, exposing me to diverse experiences through art, cultural engagements, and real-world issues – Her unwavering belief in my potential has been pivotal,” says Nesma.
“I wouldn’t have been as exposed to diverse cultures, received the same educational opportunities, or felt as confident about my ability to contribute uniquely to the world without her,” Nesma added.
How did she arrive at it?
After graduating from NYU with a degree in Social Studies and Film and TV Production in 2013, Nesma ventured into the film and media industry, focusing on socio-environmental stories. By 2016, she began exploring immersive technologies like AR/VR to foster empathy and advance storytelling.
Throughout her career, Nesma has developed a diverse skill set that has been instrumental in her success as an entrepreneur. Her experience in film and TV production honed her ability to craft compelling narratives that drive social impact. Leading projects with top consumer brands and international institutions like the World Bank sharpened her strategic and creative skills.
“I was also fortunate to meet and collaborate with mindfulness leaders like Deepak Chopra and engage with a wide array of stakeholders. My personal development practices, such yoga, Shaolin Kungfu, and meditation, have made me a better leader, enabling me to navigate the challenges of entrepreneurship. Interacting with diverse stakeholders and sectors has deepened my understanding of system dynamics. By offering consulting and advisory services in areas like culture, social impact, sports and music, ethics, mindfulness, and emerging technologies like blockchain and artificial intelligence, I have broadened my expertise and influence. Understanding how these diverse elements interact has allowed me to weave my own web and contribute uniquely.” says Nesma.
These experiences taught her invaluable skills such as leadership, design thinking, adaptability, creative thinking, and empathy. They have prepared Nesma to be an effective entrepreneur and leader.
Inspirations to come up with the idea
Nesma’s idea for the company emerged during the pandemic when the world came to a halt, offering a moment of reflection. With an impressive and diverse background in media, emerging technology, and social impact, she contemplated on what she was inspired to contribute in this next chapter. This period of stillness inspired Nesma to integrate her insights and create a vehicle designed to inspire others to join the story and become part of the solution.
Nesma’s mission to start WeCare Impact
Driven by the belief that positive change can be enabled through the power of arts, technology, and community, she strives to create transformative solutions that inspire lasting change. The goal was to support organizations and individuals in making a positive impact on the world by addressing pressing social, environmental, and economic challenges in a creative and innovative way. This ultimately led to the foundation of WeCare Impact.
Overcoming the initial obstacles to success
Starting WeCare Impact came with unique challenges. Transitioning from a freelance consultant and creative director to the founder and CEO of a startup involved significant learning curves.
Bootstrapping the company and positioning it at the intersection of arts, technology, and community—a sector not widely recognized for its impact potential until recently—was demanding. Proving her thesis, gaining credibility, and building a like-minded team required persistence and strategic planning.
“Women entrepreneurs face additional challenges. Despite the difficulty of earning respect and being taken seriously in a male-dominated industry, I remained steadfast in my mission. These experiences have fortified my resilience and adaptability, sharpened my strategic thinking and foresight skills, and reinforced my commitment to driving positive change.” expresses Nesma. forging my path. My experiences have strengthened my strategic thinking and foresight skills, strengthening my commitment to driving positive change,” expresses Nesma.
WeCare Impact: A purpose-driven creative studio & consulting firm Headquartered in New York and established in 2020, WeCare Impact believes that creativity can change the world. As a purpose-driven creative agency and consulting firm, it leverages the power of arts, technology, and community to make a real impact.
WeCare Impact (WCI) was founded on the belief that three key pillars—arts, technology and community—could be leveraged to create a more equitable, inclusive, and inspiring future. These pillars became the foundation of WeCare Impact’s work and philosophy.
Leading provider of cutting-edge services and serving clients
WeCare Impact differentiates itself with an unique blend of purpose-driven mission focused on art, technology, and social impact. It employs integrated, multidisciplinary approaches, human-centric design, deep collaboration, and a strong commitment to innovation, ethics, and sustainability.
Their personalized client experiences, proven track record, and continuous adaptability further reinforce their position as a leader in the industry. By choosing WeCare Impact, clients partner with a company that not only understands their needs but also shares their vision for a better, more impactful world.
T-Together, E- Everyone, A- Achieves, M – More: TEAM
“By flipping the “me” to “we,” both metaphorically and practically, WCI emphasizes the importance of collective effort. With WCI, I aim not only to drive change but also to invite others to bring their skills and interests to contribute to a circular, purpose-driven world. My philosophy is that when we care together, we can truly make an impact. WCI invites everyone to join the story, become actors in the solutions, and help build a more equitable, inclusive, and caring world through collaboration and shared resources,” asserts Nesma.
“Our team of experienced creatives, strategists, and consultants work together to help organizations and individuals create positive change in their communities,” she continues.
Innovative work culture is the backbone of its growing business
“We foster a work culture where every voice is heard, every idea is valued, and every individual feels empowered. Collaboration is central to our approach, with our team working closely with clients, partners, and communities. Our commitment to excellence, integrity, creativity and innovation ensures we deliver effective, responsible solutions.
“Driven by continuous learning and diverse perspectives, we push the boundaries of what’s possible. We strive for excellence, maintaining the highest ethical standards and embracing creativity to solve complex problems. Our goal is to benefit society as a whole while supporting personal and professional growth,” says Nesma.
The collaborative approach between humans, AI, and technology
“Despite leveraging advanced AI technologies to enhance our capabilities, human oversight, decision-making, and creativity remain integral to our processes at WeCare Impact. AI augments human expertise, not replaces it.
Human creativity, empathy, and strategic insight are irreplaceable. Together, we can accomplish more, innovate faster, and make a greater positive impact on the world. At WeCare Impact, we believe in collaborative journeys where humans use advanced technology to build a better tomorrow.” assures Nesma.
WCI leveraging AI to create new opportunities
The company leverages AI as a strategic tool to drive innovation and create new opportunities. By utilizing AI’s advanced analytics, they craft effective campaigns and initiatives that resonate deeply with their audience. AI also improves productivity by streamlining and automating operations, enabling team members to focus on more creative and critical tasks.
Beyond efficiency, they use AI to explore new dimensions and perspectives in their creative work and client services. AI is used as a tool not to replace but augment human potential and creativity. This approach to technology helps WeCare Impact continue to present innovative ideas and gain deeper insights, making their work more impactful and forward-thinking.
“As we continue to explore the possibilities of AI, we remain committed to maintaining a human-centered approach, ensuring that technology serves the needs of the community,” says Nesma.
Turning vision into reality
“Our vision is a world where creativity and innovation are catalysts for positive transformation, inspiring communities and businesses to work together towards a more equitable, sustainable, and compassionate future. We envision a future where impactful stories, strategic initiatives, and cutting-edge technologies converge to create lasting solutions for the benefit of all,” asserts Nesma.
Bright future roadmap
“Over the long run, I envision myself as a leader, creative and innovator, guiding WeCare Impact toward global influence. My personal goal is to deepen my expertise in integrating arts, technology, and community, while inspiring others in this space. I aim to leave a legacy of purpose, empathy, and positive change,” says Nesma.
“In the future, WeCare Impact aims to expand its influence, innovate its platform and services, and foster an ecosystem of purpose-driven organizations and individuals. By leveraging blockchain and AI, we will create a seamless platform that better serves our communities, inspires our audiences, and fosters deeper collaborations. Through creativity, collaboration, and technology, we plan to amplify our impact and address global challenges,” she continues.
“WeCare 2.0 represents the next chapter in our journey. We are not just advising and supporting organizations in using arts, technology, and community engagement to address social , environmental and economic challenges, but also developing a
platform that seamlessly integrates these elements. This new platform will improve how we serve clients, expand our impact, and drive systemic change. The future is now, and we’re here to help design it,” Nesma added. ”
“I believe that WeCare Impact will lead the way in creating an equitable, inclusive, and inspiring future through our unwavering commitment to our mission and values,” Nesma asserted.
