Starbucks appoints Cheryl Gresham as SVP of North America Marketing to drive brand growth, consumer engagement, and innovative strategies.
Starbucks has appointed Cheryl Gresham as the Senior Vice President of Marketing for North America. She announced her new role on LinkedIn, expressing excitement about joining the globally renowned brand.
In her new role, Gresham will oversee brand marketing and global advertising strategies, focusing on enhancing brand visibility, consumer engagement, and business growth across all channels. She is known for her leadership approach, which fosters innovation by leveraging data-driven insights, encouraging creativity, and embracing challenges as opportunities for growth.
Sharing her enthusiasm, she stated, “Coffee and community, the perfect blend. I am thrilled to join one of the most beloved brands and best companies in the world, Starbucks. I look forward to working with the team to develop innovative marketing strategies that support the ‘Back to Starbucks’ initiative and fulfill the company’s mission of inspiring and nurturing the human spirit—one person, one cup, and one neighborhood at a time.”
With over 20 years of marketing experience, Gresham has worked across industries including QSR, Tech, CPG, Entertainment, and Wireless. Her expertise spans brand strategy, product marketing, media, PR, CRM, e-commerce, social media, in-store merchandising, partnerships, integrated marketing, performance marketing, SEO, consumer insights, and analytics.
Her appointment marks a strategic move for Starbucks as the company continues to strengthen its marketing approach and consumer connections.
Read more : Fernando Fernandez Appointed as Unilever’s New CEO
