London, June 2025 — In a landmark move poised to reshape the UK and Ireland’s creative landscape, Tara Ford has been appointed Chief Creative Officer (CCO) at Droga5 UKI, the London-based arm of the globally acclaimed advertising agency Droga5, part of Accenture Song.
Ford’s appointment signals a new creative era for Droga5 in the region, as the agency continues to push boundaries in brand storytelling, innovation, and purpose-driven work. Known for her trailblazing campaigns and deep-rooted belief in the power of creative authenticity, Tara Ford brings over two decades of experience to the helm of Droga5 UKI’s creative operations.
A Celebrated Career of Firsts
Tara Ford’s career has been marked by a string of firsts and accolades. She was previously the first female Chief Creative Officer at The Monkeys (part of Accenture Song) in Sydney, and her impact there led to the agency being consistently ranked among the top creative agencies in Australia.
Her portfolio includes award-winning campaigns for brands such as Apple, Nike, Tourism Australia, and Qantas—work that has earned her international acclaim at Cannes Lions, D&AD, One Show, and the Effie Awards. Ford is not just a creative powerhouse; she’s a vocal advocate for inclusive, thoughtful storytelling and a respected leader within the global advertising community.
Vision for Droga5 UKI
In her new role, Ford will lead the creative charge for Droga5 UKI as it deepens its impact across the UK and Ireland. She is expected to build on the agency’s legacy of producing culturally resonant work, while driving a stronger focus on brand purpose, storytelling craft, and digital innovation.
Speaking on her appointment, Tara Ford said:
“Droga5 has always stood for creative bravery and meaningful impact. I’m thrilled to join a team that is relentlessly focused on making work that truly matters—for brands and for people. I look forward to collaborating with the incredible talent in London and beyond to build the next generation of bold, human-centric ideas.”
Droga5’s Strategic Momentum Under Accenture Song
Droga5’s expansion in the UK and Ireland has been accelerating, particularly under the umbrella of Accenture Song, which is now the world’s largest tech-powered creative group. With the appointment of Ford, the agency further solidifies its commitment to pairing creative excellence with strategic innovation.
David Droga, CEO of Accenture Song and founder of Droga5, expressed his enthusiasm:
“Tara is a world-class creative and a true force of nature. Her ability to inspire teams, connect with audiences, and deliver transformative work makes her a perfect fit for Droga5 UKI. I’m excited to see how she’ll shape the agency’s next creative chapter.”
Industry Reaction and Future Outlook
Ford’s appointment has been widely celebrated across the advertising industry, with peers applauding the move as a significant win for creative leadership and gender equity in top executive roles. Her appointment adds to a growing roster of female creative leads globally—a trend that is slowly transforming the historically male-dominated advertising industry.
As Droga5 UKI aims to deepen its partnerships with global and regional brands, Ford’s vision and leadership are expected to enhance the agency’s influence across a rapidly evolving media and consumer landscape.
About Droga5 UKI
Droga5 UKI is the London-based division of Droga5, a creative agency that has won accolades for its breakthrough campaigns and brand storytelling. Since its acquisition by Accenture in 2019, Droga5 has expanded its global footprint, with UKI being a central hub for strategic and creative excellence in the EMEA region.
Outlook
Tara Ford’s appointment as Chief Creative Officer at Droga5 UKI is not just a significant milestone for her career, but a bold move that reflects the agency’s unwavering commitment to creativity, diversity, and meaningful storytelling. With Ford at the creative helm, Droga5 UKI is well-positioned to drive the next wave of innovation and impact in the global advertising arena.
Read similar article: Manu Saigal Appointed as Hays India Country Manager to Drive Strategic Growth
