It has been reported that Gmail is making it simpler to unsubscribe from mass emails by placing a more noticeable button next to the sender’s name. It’s unclear at this time whether the new feature will find its way to the Gmail Android app, as it has only been observed on the iOS version of the program.
The new unsubscribe option on the iOS Gmail app is right below the email’s subject line and above its text, per a report by Android Authority.
According to the report, the unsubscribe button has been replaced with a more user-friendly choice. Previously, users had to locate the sender’s unsubscribe button at the bottom of the email or tap the three-dot menu at the top of the message window to select the unsubscribe option. The unsubscribe button on the new method is situated next to the sender’s information and beneath the subject line, just like it is on the web version of Gmail.
According to the Android Authority article, Google has already released new features for iOS before its own Android platform. The Mountain View, California-based business has already been the first to remove several features for iOS, such as the ability to crop movies in Google Photos and erase the previous 15 minutes of browser history.
Google has attempted to make users’ inboxes safer and spam-free before, though not this time. The business announced new guidelines for bulk senders—those that send more than 5,000 messages to Gmail addresses in a single day—in a blog post in October of this year. Among the requirements was the provision of a one-click unsubscribe button.
“You shouldn’t have to take extra steps to unsubscribe from a certain email sender’s unsolicited messages. One-click should be sufficient. Therefore, we require big senders to execute unsubscription requests within two days and enable Gmail recipients to unsubscribe from commercial email with just one click.” In the blog post from October, Google noted.
