Victoria Pelletier is an unstoppable and dynamic leader who embodies innovation and resilience in every aspect of her work, believing in showing up daily, giving her best, and overcoming obstacles. As a transformational leader, she has built a name for herself by reshaping the way businesses harness technology to drive success.
Victoria is the founder of Unstoppable You LLC, a transformative organization dedicated to empowering individuals and organizations to unlock their full potential. With a bold vision and an unwavering commitment to excellence, Victoria continues to inspire and lead with impact.
Victoria’s Journey: The Path That Shaped Her Career
Victoria initially aimed for a career in law, envisioning a future in the courtroom or boardroom. However, life led her to where she truly belonged: The Business World. A pivotal moment came during her university years when she earned a promotion at the bank where she worked and redirected her path. From that moment, Victoria chose to pursue a business career, a decision she’d never regretted. It allowed her to grow, innovate, and lead, aligning with her strengths and ambitions for a fulfilling, ongoing journey. Her most significant decision was to follow her passion and be immersed in the fast-paced business world.
She discovered her natural talents for leadership, problem-solving, and driving change. Realizing she could make a greater impact from the helm, Victoria chose to lead, not just advise—become one steering the ship.
Victoria’s career has been extraordinary, starting as a COO at 24. With years of experience in B2B professional services, including consulting, technology, and services, she’s earned a reputation as the “turn-around queen” for revitalizing struggling businesses and market units. The ability to see potential in challenges and bring it to life is truly driving her.
She has held multiple C-suite roles, including President and CEO, and served on various private and not-for-profit boards. Her leadership philosophy, “Whole Human Leadership,” focuses on authenticity, transparency, empathy, and an unyielding commitment to doing the right thing. She believes true leadership is about people and purpose, not just profits.
Victoria is a strong advocate for diversity, equity, and inclusion, especially for women and the LGBTQ community. Overcoming adversity in her youth fueled her drive to succeed and hold herself accountable.
Inspired by the need for human-centered leadership in a changing world
Victoria, a corporate executive with experience in large, primarily Fortune 500 companies, has also built and acquired businesses, including Unstoppable You. Her expertise stems from years of leading complex organizations in high-stakes environments.
Throughout her career, she has thrived in the dynamic B2B sector, focusing on serving multiple stakeholders while navigating constant change and transformation. Victoria has excelled in the B2B sector, where she balanced diverse stakeholder needs in a constantly evolving environment. Recognizing the importance of leadership that thrives in change, she founded a business that combines strategic insights with a focus on resilience, adaptability, and authenticity to navigate today’s challenges.
At its core, Unstoppable You was founded with the mission to equip executives and emerging leaders with the tools, mindset, and support needed to succeed in a constantly evolving environment. Victoria’s goal is to promote a human-centered leadership approach that empowers individuals to lead authentically while driving meaningful change.
The Spark Behind Her Leadership and How Victoria Lead
Victoria was inspired to pursue leadership after realizing that true impact comes from driving strategy, culture, and results. She discovered a talent for seeing the bigger picture and uniting people around a shared vision, viewing leadership as a way to achieve business success while positively impacting others’ lives.
Victoria’s leadership style, outlined in her book Whole Human Leadership, blends strategic thinking with empathy, authenticity, transparency, and accountability. She embraces vulnerability, encourages open communication, and creates a culture where people feel empowered to innovate. To her, leadership is about doing the right thing, even when it’s difficult, and building resilient, united teams.
“I’m a firm believer in the power of resilience and adaptability, and I focus on creating a culture where people are motivated not just by KPIs, but by a shared vision and a sense of purpose. In essence, my style is about leading with both the head and the heart—making tough decisions, but always with humanity and integrity at the forefront,” assures Victoria.
Key Strategies Driving Growth: Talent, Innovation, and Data-Driven Agility
Victoria’s growth strategies are based on three key principles: a clear strategic vision, a strong talent strategy, and a focus on client impact. She believes growth begins with a bold, shared vision that aligns with market trends and the company’s unique value, positioning the business as a trusted partner in client success, not just a service provider.
Victoria’s key strategy is a holistic talent approach, focusing on building a diverse pipeline of high-potential leaders with the right skills and a strong learning mindset. For client-facing roles, she recommends relationship-based value-selling over transactional sales, fostering deep, long-term relationships by understanding client needs and delivering meaningful insights. This strategy positions a company as a trusted strategic advisor, making it indispensable to clients and creating opportunities for long-term collaboration and growth.
She emphasizes investing in talent and fostering a culture of innovation as key growth drivers. By creating an environment where employees are empowered to take initiative, share ideas, and embrace calculated risks, she boosts engagement and drives innovative solutions that meet clients’ evolving needs.
She believes in data-driven decision-making to ensure agility and accountability. By tracking key metrics and analyzing performance, the company can quickly adapt to market shifts, seize opportunities, and stay responsive. This approach, combined with relationship-building, has been key to achieving sustainable growth and maintaining a competitive edge.
Driving Change: The Game-Changing Initiative That Transformed Business
Victoria spearheaded the acquisition of a key company to gain the critical skills and expertise needed to accelerate business growth. Recognizing the need to enhance service capabilities, and better meet the evolving demands of clients. She strategically acquired a company that had the right technical knowledge and shared values, saving time and resources compared to building these competencies internally.
The acquisition was a strategic move that expanded their services, boosted market credibility, and brought in a skilled team that was ready to hit the ground running. With careful planning and a focus on maintaining company culture, the integration was smooth. The immediate impact included delivering more value to clients, opening new markets, and strengthening their industry position, proving the power of well-aligned acquisitions for growth and long-term success.
Identifying and Seizing Opportunities in a Dynamic Market
In a fast-changing market, spotting and capitalizing on opportunities requires agility, curiosity, and strategic foresight. She stays in tune with market trends and emerging technologies to anticipate changes early. By prioritizing continuous learning and connecting with industry leaders and experts, Victoria stays informed on the latest developments and best practices.
“Once I identify a potential opportunity, the next step is to act swiftly but thoughtfully, creating a flexible plan that adapts to new information. This approach balances data-driven decisions with intuition and experience, enabling us to adjust or commit based on market needs and risks,” says Victoria.
“I value client relationships as a key source of insight. Through open, strategic conversations, I identify evolving needs and market gaps, providing real-time, actionable solutions that address clients’ challenges and deliver immediate value.” she continues.
“Finally, I believe in empowering teams with autonomy and resources to act quickly on time-sensitive growth opportunities. By fostering a culture of curiosity and proactive problem-solving, we can seize opportunities effectively in a fast-paced environment,” she added.
Crafting a Team for Tomorrow: Seeking Core Qualities
Victoria builds teams with diverse skills, resilience, and a willingness to embrace change. She values experts who are committed to continuous learning and adaptability, agile and open to new ideas, ready to adapt, and can evolve with the organization in an ever-changing world.
Victoria values team members with a strong sense of ownership and accountability, believing that empowering individuals to make decisions and take risks fosters trust and drives high performance across the board.
Beyond skills and accountability, Victoria seeks team members who demonstrate empathy and authenticity, as her leadership is people-centered. She values individuals who can connect with others, understand different perspectives, and collaborate effectively, fostering a cohesive, motivated team that drives better results.
She values team members with their own vision—those who bring fresh ideas, challenge the status quo, and inspire all new ways of thinking. This blend of skills, resilience, empathy, and visionary thinking drives both the team and the organization forward.
Fostering Innovation and Empowering Teams for Growth
Victoria fosters a culture of innovation by creating a supportive environment where team members feel valued and are encouraged to experiment, take risks, and learn from failure. She provides resources, autonomy, and professional development while promoting cross-functional collaboration to spark new ideas. By recognizing and celebrating both small and large innovations, she motivates her team and ensures that innovation becomes an ongoing practice woven into the team’s identity.
Building Resilience Through Purpose, Support, and Embracing Failure
Victoria’s core strength is resilience, a concept she’s deeply experienced and passionate about, and developed a framework, called “Healthy Resilience,” which she shared in her recent TEDx talk. For her, resilience isn’t just about pushing through challenges, but maintaining well-being and perspective while navigating life’s and business’s inevitable ups and downs.
Victoria’s approach to “Healthy Resilience” is rooted in a clear sense of purpose, self-reflection, and learning from setbacks. She sees challenges as growth opportunities and builds a supportive network that both motivates and challenges her. Embracing failure as a learning experience, she believes resilience is about rising stronger after each setback, not avoiding difficulties.
Envisioning Tomorrow: A Glimpse of What’s Ahead
In the coming years, she foresees several key trends shaping the business landscape. Victoria sees accelerated digital transformation as a key trend, with organizations facing pressure to adopt new technologies quickly. This will require businesses to be agile, delivering innovative and scalable solutions that adapt to evolving business needs.
She highlights the growing trend of workforce reskilling and upskilling, driven by automation and AI. Companies must invest in preparing their people for the future of work. Her firm’s expertise in organizational change management helps clients develop programs to reskill employees and foster a culture of change.
“I see a growing focus on human-centered transformation, where technology is key, but success depends on effective change management and employee adoption. By balancing technology and people, we can achieve impactful and sustainable change. My strategy is built on three pillars: continuous innovation, strategic partnerships, and a flexible workforce. Unstoppable You invests in R&D, collaborate with expert partners, and develop a skilled, adaptable workforce to help clients lead in their industries and stay ahead of trends,” says Victoria.
