Anicut Capital, a venture capital firm, has provided funding to Uzhavarbumi, an agri-tech start-up that offers direct-to-consumer services. Uzhavarbumi is located in Madurantakam, Chengalpattu, and specializes in delivering farm-fresh milk to urban areas in Chennai.
They obtain their milk from rural and marginalized farmers at a fair market price, bridging the gap between primary producers and consumers.
The funds obtained from Anicut Angel Fund will be utilized by Uzhavarbumi to improve their technology, equipment, and marketing strategies. The company plans to expand their services to Bengaluru in 2023 and Hyderabad in 2024, with the goal of bringing farm-fresh milk to more customers across India.
Vetrivel Palani, the founder and CEO of Uzhavarbumi, expressed his gratitude towards Anicut’s support and hopes to use it to expand the business further.
Uzhavarbumi presently sources milk from over 2,200 farmers and operates 42 hubs across Chennai. They serve over 15,000 customers and provide around 15 lakh home deliveries every year. The company uses glass bottles for delivery, which has led to a reduction of seven tonnes of plastic usage per year.