Zenith UK appoints Sophie Wooller Dent as COO to drive growth & innovation. With expertise in digital transformation, she strengthens leadership.
Zenith UK has announced the appointment of Sophie Wooller Dent as its new Chief Operating Officer (COO), marking a strategic move to strengthen its leadership team. Wooller, a seasoned executive with extensive experience in digital transformation, strategy, and operational efficiency, will play a key role in driving Zenith UK’s growth and innovation.
A Wealth of Experience in Digital Transformation and Strategy
Before joining Zenith UK, Wooller served as the UK COO at Croud, where she was instrumental in integrating data and technology into agency operations. Her expertise spans across multiple industries, including media, finance, and telecommunications. Over her career, she has held key positions at major organizations such as FareShare UK, The Programmatic Advisory, Dentsu Aegis Network, iProspect, BT, WorldPay, and Deloitte.
Her background in digital transformation has made her a sought-after leader in the media industry, particularly as brands and agencies increasingly prioritize data-driven strategies. At Croud, she led operational improvements that enhanced efficiency and client service delivery, a skillset she is expected to bring to Zenith UK.
Vision for Zenith UK
In her new role, Wooller will be responsible for refining Zenith UK’s operational strategy, ensuring that the agency continues to deliver exceptional results for clients. She will work closely with the leadership team to enhance efficiency, innovation, and strategic growth.
Expressing her enthusiasm for the role, Wooller stated: “Sannah’s vision, coupled with her focus on innovation, presents an incredible opportunity for Zenith’s clients and people. I’m looking forward to working with the leadership team to push the boundaries of what we can achieve for clients.”
Leadership Expansion at Zenith UK
Wooller’s appointment is part of a broader restructuring of Zenith UK’s leadership team. Alongside her, the agency has brought in Laurence Heinrichs as Chief Digital Officer and promoted Matt Skelding to Chief Client Officer. This strategic leadership expansion is aimed at bolstering Zenith UK’s capabilities in digital innovation, client engagement, and operational excellence.
Zenith UK’s CEO, Sannah Rogers, commented on the appointments: “Sophie and Laurence bring future-facing expertise that will turbo-charge growth for our clients. Matt is one of the most trusted people in the industry, and he will lead our client teams to build even stronger client partnerships.”
A New Chapter for Zenith UK
With Wooller stepping into the role of COO, Zenith UK is poised to further strengthen its position in the industry. Her extensive experience in digital transformation and operational strategy is expected to bring fresh perspectives and drive the agency’s continued success in an increasingly data-driven media landscape.
As the company embarks on this new phase of leadership, industry experts anticipate that Wooller’s appointment will contribute significantly to the agency’s growth and ability to navigate the evolving media and advertising ecosystem.
