Paddy Adams departs MG OMD after nearly 16 years, ending his tenure as chief strategy officer amid leadership changes at the Omnicom-owned agency.
Paddy Adams, Chief Strategy Officer at MG OMD, has stepped down from the agency after nearly 16 years of service. Adams confirmed his departure via LinkedIn on 5 January, noting that his final day with the Omnicom-owned agency was 31 December 2025.
Adams shared that he plans to take time to reflect before deciding on his next career move.
Recognised as a Campaign Top 10 Media Planner in 2025, Adams had served as CSO for the past seven years. Prior to that, he held several senior strategy roles at MG OMD, including Executive Director and Head of Strategy (2012–2018) and Strategy Director from 2010. His return to MG OMD in 2010 followed six years away from the agency, which included roles at Carat and Naked Communications.
Commenting on his departure, an MG OMD spokesperson said:
“During Paddy’s 15 years at MG OMD, including seven as chief strategy officer, he made a significant contribution to MG OMD’s strategic approach and effectiveness culture, with MG OMD becoming the most awarded agency in the history of the IPA Effectiveness Awards. We are deeply grateful for Paddy’s contribution and wish him every success for the future.”
Adams’ exit comes amid leadership changes at MG OMD. In December, Katrina Bozicevich was appointed Chief Executive, succeeding Natalie Bell, who has moved into the role of CEO of OMD EMEA as part of Omnicom’s wider organisational restructuring following its acquisition of Interpublic Group.
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