The marketing veteran takes on a newly created leadership position, bringing her brand transformation experience from McDonald’s to strengthen Clorox’s marketing capabilities, innovation and consumer engagement.
The Clorox Company has strengthened its marketing leadership with the appointment of Joan Colletta as Vice President, Brand Building and Growth. Colletta, who announced the move through LinkedIn, steps into a newly created position that will focus on advancing brand-building excellence across the company’s extensive portfolio of established consumer brands.
The appointment marks another significant move in Colletta’s marketing career, bringing her experience in global brand leadership, creative transformation and marketing strategy to a company looking to strengthen the way its brands connect with consumers.
A New Role Focused on Brand Excellence and Growth
In her new position, Colletta will take responsibility for developing and strengthening brand-building capabilities across The Clorox Company’s portfolio. Her mandate extends beyond traditional marketing activities, covering several important areas that influence how brands are positioned, developed and experienced by consumers.
Her responsibilities will include enterprise-wide brand capabilities, agency leadership, marketing’s contribution to innovation and brand talent development. She will also oversee areas such as social-first marketing, strategic partnerships and brand superiority.
The breadth of the role reflects the growing importance of integrated brand management in an increasingly competitive consumer marketplace. Brands today must do more than maintain visibility; they need to create meaningful consumer connections, respond to changing expectations and deliver distinctive experiences across multiple channels.
Through this newly established leadership position, Colletta will help advance these priorities while bringing greater focus to brand-building excellence across the organisation.
Bringing Global Marketing Experience from McDonald’s
Before joining Clorox, Colletta served as Senior Director, Marketing Transformation on McDonald’s Global Brand Leadership Team. During her time with the global restaurant brand, she worked in an environment where marketing transformation, creative consistency and consumer engagement played important roles in shaping brand performance.
Her experience also includes leading McDonald’s global creative programme, where she contributed to the brand’s creative transformation and renewed approach to global marketing. Her work was associated with the company’s strong creative effectiveness and industry recognition, including its recognition by WARC and Effie for marketing effectiveness.
Colletta’s professional background reflects a combination of client-side leadership, creative agency experience and media expertise. This cross-industry perspective gives her an understanding of how marketing strategy, creative execution and organisational capabilities need to work together to build successful brands.
Her transition from McDonald’s to Clorox represents an opportunity to apply that experience to a different consumer landscape, one encompassing household, health, personal care and lifestyle categories.
Clorox’s Established Brand Portfolio
Headquartered in Oakland, California, The Clorox Company has built a strong presence in the consumer products market through a diverse portfolio of recognised brands. Its offerings include Clorox, Burt’s Bees, Brita, Glad, Fresh Step, Hidden Valley, Kingsford, Liquid-Plumr, Pine-Sol and Purell, alongside several international brands.
Managing such a diverse portfolio requires a clear understanding of different consumer segments, category expectations and market dynamics. Each brand needs its own identity and positioning while contributing to the broader company’s reputation and business objectives.
This makes Colletta’s appointment particularly relevant. Her responsibilities across brand capabilities, agency relationships, innovation and social-first marketing will bring together several interconnected elements of modern brand management.
As consumer behaviour continues to evolve, digital engagement and social platforms are also becoming increasingly important to how businesses build brand recognition and maintain customer relationships. Colletta’s focus on social-first marketing and partnerships will be part of this wider brand-building mandate.
A Strategic Addition to Clorox’s Marketing Leadership
Colletta’s appointment highlights the importance of experienced marketing leadership in driving brand relevance and long-term growth. With a background spanning global creative programmes and marketing transformation, she brings a combination of strategic thinking and practical brand-building experience to her new responsibilities.
For Clorox, the newly created role provides an opportunity to strengthen capabilities across its brands while connecting innovation, creative partnerships, marketing talent and consumer engagement under a broader brand-building vision.
As she begins this new chapter, the focus will be on translating her experience into stronger brand capabilities and maintaining the relevance of Clorox’s established brands in an increasingly dynamic consumer marketplace.
The move also reflects a wider shift in the marketing industry, where brand leadership is no longer limited to advertising and communications. It increasingly involves building organisational capabilities, encouraging innovation, developing talent and creating consistent consumer experiences.
With Joan Colletta joining as Vice President, Brand Building and Growth, The Clorox Company adds an experienced marketing leader to its efforts to strengthen brand excellence and support its next phase of growth.
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