Take2Eton Group strengthens its leadership team with the appointment of former Reed & Mackay executive Max Hensser, signaling a renewed focus on customer experience, strategic partnerships, and international expansion.
Take2Eton Group has announced the appointment of Max Hensser as its new Chief Customer EMax Hensserxperience Officer (CCEO), a strategic leadership move designed to enhance client engagement and support the company’s next phase of global growth. Hensser will officially assume the newly created position on September 10, bringing more than two decades of experience in corporate travel management and customer relationship leadership.
The appointment reflects Take2Eton’s commitment to strengthening its customer-first approach as the UK- and US-based travel management company (TMC) continues to expand its international presence and evolve its service offerings.
A Strategic Leadership Appointment
In his new role, Hensser will oversee customer experience initiatives, lead strategic partnerships, and contribute to the execution of Take2Eton Group’s long-term growth strategy. He will report directly to incoming Chief Executive Officer Julie Oliver, with whom he previously worked during their time at Reed & Mackay.
The creation of the Chief Customer Experience Officer role highlights the company’s increasing emphasis on delivering exceptional client service while building stronger commercial relationships across global markets.
More Than Two Decades of Industry Experience
Hensser joins Take2Eton after spending over 20 years at Reed & Mackay, where he built an extensive career across sales, client engagement, and commercial leadership.
During his tenure, he held several senior positions, including Director of UK Sales, before being appointed Global Director of Client Experience in 2022. In that role, he focused on enhancing customer satisfaction, developing long-term client relationships, and driving service excellence across international operations.
His broad expertise in customer strategy and business development is expected to play a significant role in supporting Take2Eton’s evolving business objectives.
Supporting Take2Eton’s Next Phase of Growth
The appointment comes at a time when Take2Eton is preparing for an important period of transformation. The company is expanding its leadership team to align with ambitious growth plans while reinforcing its commitment to delivering personalized travel management solutions.
By introducing a dedicated executive responsible for customer experience, the company aims to strengthen client loyalty, deepen strategic partnerships, and further differentiate itself in the increasingly competitive travel management sector.
Industry experts note that customer experience has become one of the most significant competitive advantages for travel management companies, particularly as businesses seek more personalized, technology-enabled, and value-driven travel services.
Leadership Welcomes Hensser
Commenting on the appointment, Chris Thelen, Founder and Chairman of Take2Eton Group, described the move as an important milestone for the company.
He said Hensser’s arrival represents a pivotal moment as Take2Eton enters a new chapter of growth. According to Thelen, the business is preparing for a significant period of transformation, and Hensser’s industry knowledge, leadership experience, and fresh perspective will be valuable additions to the executive team.
Incoming CEO Julie Oliver also welcomed Hensser, highlighting his extensive experience within the travel management industry. She noted that his commercial expertise and deep understanding of client experience would strengthen the company’s leadership capabilities as it continues to pursue its strategic objectives.
Customer Experience Becomes a Strategic Priority
The appointment underscores a broader trend across the business travel industry, where customer experience is becoming a central pillar of corporate strategy. Companies are increasingly investing in executive leadership dedicated to improving client satisfaction, strengthening long-term relationships, and creating more seamless travel experiences.
With Hensser leading these initiatives, Take2Eton aims to further enhance its service standards while supporting sustainable business growth across its UK and US operations.
Outlook
As Take2Eton Group enters a new phase under incoming CEO Julie Oliver, the addition of Max Hensser to the executive leadership team signals the company’s intention to combine operational excellence with customer-centric innovation. His extensive background in client experience and commercial leadership is expected to help shape the company’s future direction while reinforcing its position in the global travel management industry.
The appointment also demonstrates Take2Eton’s continued investment in experienced leadership as it seeks to strengthen customer relationships, expand strategic partnerships, and capitalize on new growth opportunities in the evolving corporate travel market.
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